“Breathe 2020” Music Video — Mickey 3D feat. Bigflo & Oli

Objectives

Revisit the cult 2004 music video Respire with Bigflo & Oli, while preserving the essence and graphic universe that had marked both audiences and the industry.

What we did

• Integrated new sequences showing Bigflo & Oli watching the original clip, creating a bridge between the two generations.
• Developed an initial virtual production concept to immerse the artists in the world of the original video, before refocusing the project for feasibility and budget reasons.
• Preserved the original aesthetic to introduce the clip’s graphic universe to a new generation of viewers..

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Creative process

• Explored a virtual production setup to modernise the clip without betraying its aesthetic.
• Refocused the project in response to constraints, while preserving the film’s visual DNA.
• Worked closely with the artists and the label to strike the right balance between tribute and reinterpretation.
• A hint of frustration remains: the resources available didn’t allow the virtual production approach to be explored further to imagine a true creative successor to the 2004 video. Maybe in 2030, who knows?

Results

• A music video that reconnected two generations of fans, introducing the song and its graphic universe to a new audience.
• Visual continuity that honours the cultural impact of the original clip while adding a contemporary touch.

Conclusion

This project gave new life to a classic, enhanced by the collaboration with Bigflo & Oli.
It reflects both the evolution of production techniques and the lasting power of the visual universe created in 2004 – and who knows, maybe a 2030 edition will finally do justice to the original’s creative ambition.

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