Generative AI Greeting Card – Docaposte | SH Creative Studio
Docaposte x AI
AI‑generated concept film for Docaposte.
Category:
Corporate Film
AI
Client:
Docaposte
year:
2024
Awards :
Objectives
Create an innovative greeting card film for Docaposte, using generative AI to illustrate the metamorphoses of digital technology, from yesterday to tomorrow.
What we did
- Created AI‑generated vignettes showing digital uses of the past, present and future.
- Carried out intensive self‑training and explored the most advanced generative video tools.
- Enjoyed full creative freedom throughout the project, fully supported by Docaposte.
Creative process
- Built through successive iterations to get around the limits of AI tools.
- Constant adjustments between creative intent and algorithmic possibilities.
Results
- A well‑received film, marking a turning point in the evolution of generative AI.
- A fruitful collaboration with Docaposte, laying the groundwork for future projects.
- A key step in learning the uses and limits of AI in video creation.
Conclusion
A project that explored new visual territories with AI.
It embodies the studio’s commitment to curious, free‑spirited creation driven by innovation.
I use AI in my creative process. Got a project in mind?
Let’s talkWORK
