Le Dessous des Images – ARTE | SH Creative Studio
Le Dessous des Images
Animated package for 12 episodes of the Arte show.
Category:
TV Branding
Documentary Film
Client:
ARTE
year:
2023 - 2024
Awards :
Objectives
Create the full visual package for 12 episodes of Le Dessous des Images (Arte).
Follow a pixel‑perfect graphic charter while ensuring clarity, rhythm and elegance.
What we did
- Analysed each script to grasp the narrative stakes.
- Designed the full visual package for each 11‑minute episode, strictly following the grid imposed by the charter.
- Produced a first version every week, followed by a second version two days later, then quick adjustments until final approval.
- Added discreet touches of creativity within a very constrained framework.


Creative process
- When I was contacted, I thought I’d have to rethink the graphic charter. In reality, the task was to follow it to the letter, without changing anything.
- The layout dictated everything – a demanding, rigorous job that left almost no room for improvisation.
- I learned to work fast and well within a very tight framework.
- High expectations, limited budget.
- I also realised that pure execution isn’t for me when I can’t bring in my own graphic touch.
Conclusion
A rigid, constrained project delivered without compromising on quality.
12 episodes produced consistently while respecting the framework.
Working on one of Arte’s flagship shows was still stimulating – editorial rigour, demanding topics, and always something to learn while putting them on screen.
TV branding is graphic haute couture. I craft yours tailor‑made, with precision and style.
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