Le Dessous des Images – ARTE | SH Creative Studio

Le Dessous des Images
Animated package for 12 episodes of the Arte show.
Category:
TV Branding
Documentary Film
Client:
ARTE
year:
2023 - 2024
Awards :

Objectives

Create the full visual package for 12 episodes of Le Dessous des Images (Arte).
Follow a pixel‑perfect graphic charter while ensuring clarity, rhythm and elegance.

What we did

  1. Analysed each script to grasp the narrative stakes.
  2. Designed the full visual package for each 11‑minute episode, strictly following the grid imposed by the charter.
  3. Produced a first version every week, followed by a second version two days later, then quick adjustments until final approval.
  4. Added discreet touches of creativity within a very constrained framework.
LDDI episode on Inoxtag YouTube thumbnails, zombie world..Sonia Devillers in LDDI, episode about dolphins in California.

Creative process

  • When I was contacted, I thought I’d have to rethink the graphic charter. In reality, the task was to follow it to the letter, without changing anything.
  • The layout dictated everything – a demanding, rigorous job that left almost no room for improvisation.
  • I learned to work fast and well within a very tight framework.
  • High expectations, limited budget.
  • I also realised that pure execution isn’t for me when I can’t bring in my own graphic touch.

Conclusion

A rigid, constrained project delivered without compromising on quality.
12 episodes produced consistently while respecting the framework.
Working on one of Arte’s flagship shows was still stimulating – editorial rigour, demanding topics, and always something to learn while putting them on screen.

TV branding is graphic haute couture. I craft yours tailor‑made, with precision and style.
Let’s talk
WORK